To review the IT industry in 2008, Baidu is the most terrible fix if the not the first, probably on a number of no second coming, one after another in the years since the mass Trackbacks PPC events (see: Baidu lost behind " justice ") and Hainan customer to court, at the end it was CCTV have exposure PPC false advertising issues and blocking Web site problems (see: CCTV exposure Baidu PPC long-standing, Sanlu incident, the search engine credit crisis), attracted Wall Street, have lower earnings expectations (see: Baidu: revenues expected lower and stock prices must land before the surge), but also because these issues in the industry are a lot of criticism.
The face of criticism, it should be said that Baidu's reaction was very calm (see: CCTV exposure should Baidu trilogy), Robin Li repeatedly said that Baidu's business will not be affected (see: Robin Li of lies "PPC model is correct "), and in turn accused the media in the misconception Baidu (see Robin Li of lies" are the media to blame "), in the face of many PPC customers have doubt, also said that customers are very understanding (see : Robin Li lies the "very pleased that the user does not misleading.") To be honest, the response so handsome Lee, we can only very silent. But for Robin Li is still holding some of the dream of the industry, still with corporate big, CEO may not know the reason for the Robin Li justified, or that is in their hearts of the Chinese Internet myth excused.
After December, Baidu's attention by a number of relatively small, perhaps near the New Year, we are more concerned about the impact of the economic trends in China, will invest more concerned about where trillions, more concerned about the return of millions of migrant workers, more concerned with their own year-end Awards will be a fraction of the problem. Right Baidu case, Qi Shi Zhezhonghuanhu is an opportunity, a kind of Baidu Mibuziji to support Baidu Baidu fan Yi Ji has caused harm to the relevant departments the opportunity, although we think that Robin Li has in this matter bidding Pai Ming Yue Huang, but also Baidu announced a high profile to see the establishment of Shanghai R & D Center and the upcoming new advertising system phoenix nest reports, although these may just camouflage it.
CCTV of the suspect on Baidu and has been sustained with many supporters of the CCTV exposure Baidu Baidu matter constantly saying that the reason for CCTV exposure Baidu, and Baidu as customers coincidence CCTV, CCTV jealous Baidu to find the so much money, so deliberately prescription Baidu, Baidu aims to crack down on the confidence of our customers, so the customer dug CCTV to be written, regardless of whether this argument is based on adoption of the brain, even if this is the case, but Baidu is perfect if CCTV can be so exposed? Baidu PPC if there is no problem, CCTV will be right and wrong, deliberately smearing? So looking from this argument, at least show a little bit avoids these fans suspected of Baidu.
Another on Baidu and CCTV guess it was verified that Baidu's fans in his blog that the CCTV this is blackmail Baidu, because you Baidu since earning so much money, good and evil is also CCTV should, to do advertising Well This is like the boss protection fees means, see this blog at the time, my friend and I smiled and said, CCTV to really threaten Baidu is normal, you see inside the film and television broadcast of the plot, was always his blackmail honestly do not clean and would not wash clean, Who Baidu found himself black money then? but did not think that Baidu tribute speed faster than we can imagine.
So-called ratings in the first spring night, we saw too much Baidu's shadow, from before the start of advertising, to Robin Li's frequent appearances, to the monopoly of the message is moved past list, Baidu enough out of the limelight.
BTW before continuing, said two small things.
Robin Li first glance, I really did not recognize them, I give around the wife and her sister said, you actually are Spring Festival Evening Look at so and so, they asked me two doubts, this is who Ah, looks very handsome until the third time, I remembered that Robin Li, was told two, two beautiful women but did not know that it is Baidu's oldest, still reading about is a handsome character, people have mixed feelings, handsome guy in the Spring Festival Evening sense than Baidu on Many great Spring Festival.
The second thing is that in the cross talk, someone said: Baidu about, you know, beside two beautiful women, without any intent to laugh, said in unison, comic dialogues advertising really can not stand. People's eyes are really sharp sharp Ah.
In fact, I do not care, not on the Spring Festival Evening I do not care Baidu, but I did not care about Spring Festival Evening, staring at the hands of the card had a chance, but because the front of the TV side, Robin Li revealed so many faces, or Miaodao in comparison.
Hindsight web related comments, just know that this has become a hot spot, in fact, to me, Baidu on the Spring Festival Gala is of willing to suffer, lacks right or wrong, they do not analyze why the consequences, many things, like too many may not be able to get the truth, guess forever is just speculation.
Pick a few random searches to talk about the views and tasty.
Many people's point of view is this is a step towards rebuilding Baidu brand, I do not know that brand building can not rely on advertising, and I only know that the standard of CCTV than half of the king is dead, have not seen the brand built up Instead, both brands are built not even had, like anything more than love, O what banquet A Dunhuang Grottoes, what Qin pool A, what Panda A, basically had disappeared, 04 years, Mengniu, this is also the list of toxic milk .
Some people say that this is a new media and traditional media, combining the strengths money people are together? This too Tai Xiaoqiao new media, right?
Some people say that this is a crisis of confidence in order to eliminate this argument is tricky, however, is good, the reality is cruel, relying on the number of advertising holding eight, you can eliminate a crisis of confidence? Too Tai Xiaoqiao the CCTV and the general people now? CCTV will be like Baidu Sanlu had the same protection? I think this may be a little bit not.
Baidu also said that in order to seal, also known as sealing the unspoken rules money, and personally think that this would not be ideal, or above the point of view, so that if CCTV could be sealed, it is not a CCTV. Think of Sanlu investment in CCTV's advertising it, I am afraid this will not invest less than Baidu.
Baidu also typical fan's blog said: Baidu on the Spring Festival Gala television media for the first time to demonstrate such a strong element of the Internet, will mean that Internet companies in the traditional media campaign will reach a climax, alas, that the speaker, all likelihood, if not short-circuit the brain is the Ministry of CCTV advertising.
In fact, the reason we can convince only one that Baidu would like to take this opportunity to repair the image, please CCTV, with Baidu own thinking is like the unspoken rules of the CCTV, it is beyond doubt. Only Baidu's such a large investment or unspoken rules have good results?
CCTV issue we do not talk about here, not this blog focus no matter how you position 璐ㄧ枒 CCTV, CCTV, you can not deny the role as a guiding public opinion and policy Chuangkou as the authority on this point stand up that the CCTV will never be the major issue was about commercial interests, a Sanlu incident, almost the entire Chinese dairy industry, a devastating blow, according to broadcast CCTV not do it? last 315 Exposure, Focus, Focus is not is a NASDAQ-listed high-tech enterprises in China? CCTV nature, it fundamentally determines that it can only proceed from the righteous cause, not against the cause and circumstances, the focus on commercial interests is possible, but if harm to the interests of the people, not to mention tens of millions, that is, billions, CCTV can not cover their tuck with, even to hide: I am afraid that hide nothing, money or his post important important important is the money people important CCTV mind very clearly. Baidu as the hidden rules of the party, this plan very sound, but I am afraid that is the wrong object implementing the unspoken rules of the bar.
Thus, Baidu would like unspoken rules CCTV clean, unless Baidu PPC nature be fundamentally changed, a Spring Festival Evening save Baidu, we can imagine that if another Baidu PPC false advertising victims have come forward, and then PPC has affected people as Baidu, CCTV will not control you are not the out of tens of millions of advertising, Baidu will not control the unspoken rules you do.
Speaking of tens of millions of advertising, in Baidu's several billion a year in revenue, although not a large proportion, but not too small numbers, and Baidu in the face of the CCTV spent a question tens of millions, if not essentially solve Baidu PPC problems, such as CCTV that was re-named the media is inevitable, according to the amount of calculation, the number of named Baidu can withstand criticism? means to cope with such media criticism, how can we truly improve is hit investor confidence?
So in essence, Baidu repair its image Ye Hao, Nice CCTV worth mentioning are right, but if you do not accurately identify their fundamental problem, that no amount of money can only be a bad deal, Baidu self-created unspoken rules there may not be applicable in the CCTV, you may even provoke resentment, like a friend asked me the same, Baidu has invested heavily in the Spring Festival Gala, and the original transfer was simmering public relations events Baidu Sanlu What is the difference? I can only be answered with a smile, this is Robin Li tricks it learned that the unspoken rules useful to anyone, not so much the unspoken rules of the CCTV Baidu, Baidu does not like that in his use of a hidden rule upon it, As for the results Well, God knows the .
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